GreenMONNCS

I attended an event on branding last weekend and boy did I experience so many brilliant shades of awesome! I got to listen to vibrant people expand on the true meaning of being or owning a “brand” and how we can make our local ingenuity have a global appeal. After many enlightening sessions, I had a light bulb moment as regards advocacy for the environment in Nigeria and these questions came to me: 1.       “What does the average Nigerian understand by environmental sustainability?” 2.       “What do they feel about waste materials?” 3.       “What comes to mind when they think of waste disposal?” These questions border on the perceived understanding AKA “brand perception” of waste materials in Nigeria. It has been said times without number that “You cannot give what you do not have”. This means that if you do not value something enough to learn about it or own it, you cannot then pass that value on to someone else. This principle applies to proper waste management in Nigeria –

What’s so special about the 18 th day of March? Let’s hazard a few tip-of-the-finger guesses, shall we? Celebrity birthday/marriage/break- up anniversary? Nope Country independence day? Nope Come oooon… this is no regular pop-culture make-up-break-up fiasco – something very important to modern day living was celebrated around the world on this day! Ok, I will tell you. March 18 th is Global Recycling Day people! Seeing as the very first Global Recycling day was celebrated only last year in 2018, you are forgiven. But just this once. ok? A little background information will help... Global Recycling Day is the brainchild of Global Recycling Foundation which was formed by the Bureau of International Recycling in 2018. It runs an independent mission to promote, support and showcase the importance of global recycling to the future of the planet Earth. Anyone with any knowledge of the Sustainable Development Goals (formerly Millennium Development Goals) knows that cl